3-reasons-to-go-to-the-auto-show

These days, it seems like there’s a convention for everything. From comic books to quilting, you could spend a day or two wandering the expansive halls of some exhibit hall and walk away with very little practical knowledge. Auto shows, which were around long before the convention craze, provide visitors with hours of entertainment and oodles of knowledge that they can use to make better car purchases after they leave. Whether you’re a regular attendee or a first time conventioneer, auto shows can be very worthwhile. Specifically, consumers can benefit in the following three specific ways:

  1. Find out which cars interest you.

Many potential car buyers know very little about which specific manufacturers and models interest them. Auto shows may be the best way to see a large volume of cars in a short period of time. Most of the major automobile manufacturers are represented at the large auto shows, so attendees can see multiple brands in a single day without having to drive around town. By wandering the floors of these shows, uncommitted buyers will quickly discover that some models jump out at them while others command very little attention. For this reason, shows can be a great way to perform very early research in the car-buying process.

  1. Research cars that already interest you.

Car shows are a great way to get up close and personal with your favorite vehicles. In fact, at most shows, attendees are encouraged to interact with the cars on display.  Buyers that think they have an interest in specific models should plan their route to compare the cars that they’re considering. Of course, interested buyers will want to sit in the cars, test the controls, and otherwise interact physically with the vehicles. Auto shows also provide other methods of interaction, including spec sheets, literature, and interactive electronic kiosks for performing additional research.

  1. Get pressure free consultation.

Unlike a Saturday afternoon visit to a dealership, auto shows are free of sales people and the pressure to buy. But, that doesn’t mean that there won’t be opportunities to ask questions about the cars being exhibited. Most manufactures employ highly trained, highly specialized automotive experts to rep their cars at major auto shows. Because they have no incentive to make an immediate sale, these experts can provide a wealth of unbiased knowledge. For show attendees that are actively looking to purchase a new car, they can provide invaluable consultation and assist in the decision making process.

In an age of convention craziness, people could attend a different trade show every weekend. While many of these mass exhibits consist mainly of crazy costumes and paid celebrity speeches, auto shows are quite different. By bringing together the world’s major automotive manufacturers in a pressure-free, non-competitive environment, these popular shows actually provide major value to everyday car consumers. Attendees that are well prepared will gain knowledge that can help them make better purchase decisions.

 

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